Canadian Betting Firm Prepares U.S. Listing After 230% Surge

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Score Media and Gaming Inc. won shareholder approval for a stock consolidation Wednesday, putting the company in a better position to list south of the border.

The sports media and online betting company had sought approval to consolidate shares in preparation for a U.S. stock listing, as it seeks exposure to a broader investor base and deeper capital markets. Some exchanges require a minimum per-share price for listings.

Toronto-based Score Media fell 3.7% Wednesday to C$4.98 as of 3:44 p.m. after six straight daily gains. It’s up about 230% this year, making it the top performer in the Roundhill Sports Betting & iGaming ETF (BETZ) and bringing the company’s market capitalization to about C$2.2 billion ($1.7 billion).

Domestic prospects for sports betting legalization have been a key driver for Score Media’s shares, but its U.S. betting app, theScore, has also beaten some analysts’ expectations. Its sportsbook -- theScore Bet -- “demolished” Canaccord Genuity’s expectations in the fiscal first quarter, said analyst Matthew Lee, who has a buy rating on the stock.

A U.S. listing would also allow investors to compare Score Media against its U.S. rivals, according to Eight Capital analyst Suthan Sukumar, who also has a buy rating on the stock. Sukumar says the company’s plans to launch an online casino product this year is another “lucrative” catalyst.